How Do You Keep Customers Coming Back?

FiveStars explains their "Customer Lifetime Value" metric and how it relates to customer loyalty

Our friends at FiveStars have a great infographic about customer loyalty — what it means for your business, and how to increase it. 

Using a metric they've dubbed "Customer Lifetime Value," the infographic details what this means for small businesses and the bottom line. Angela Rodriguez also shares 5 ways to increase Customer Lifetime Value, excerpted below. Read the entire post and see the infographic here.

5 Ways to Increase Customer Lifetime Value

1. Treat new customers like VIPs. 

2. Keep in touch with customers.

3. Give customers a reason to come back SOON. 

4. Implement a modern rewards program.

5. Treat repeat customers like kings.  

TELL US: How does your business keep customers coming back? Have you experimented with loyalty programs in the past?

This article is sponsored by Wells Fargo Works. Watch the video series, then enter the contest where you could win a similar experience, including $25,000 for your business. Watch the videos and enter the contest here.
Shantel May 30, 2014 at 06:19 PM
If I feel like a store is pre qualifying me before I look at merchandise I will not purchase. You never know what's inside a customers wallet.
Linda carullo May 31, 2014 at 02:20 PM
My mom and dad ran an ice cream store for many years. They always said that if it was not for the customer, we would not be in business. the customer is always right. He can always go somewhere else. Make sure you are always polite and respectful. And most important, always give them a reason to come back , with an offer, a coupon or maybe just the simple fact that you remembered their name......
RON Ostrodamus June 01, 2014 at 12:00 AM
Simply the Best on Main in RO has poorly trained employees who do not know that they are talking about, and just check out their ultra limited exchange only return policy on a small card on the back wall behind the register for a hoot. It may only be ten dollars but Caveat Emptor, for in there the customer is always wrong and they are not afraid to tell you that there are NO exceptions. Do not confuse this with a local business, its far from local.
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